Author: Picaas

Artificial intelligence (AI) is growing up fast, which has penetrated human daily lives with so-called robots of machine-served solutions/service. AI has brought the potential power to enhance our abilities, to help us leverage the technology to accomplish even more complex tasks. When it comes to the time human has benefit form AI in every aspect of life across industries, we shall all ask ourselves what AI SHOULD DO.

We have seen how powerful AI can be nowadays and possibly in a future reality. It makes or lives convenient, fast, simple, and fun. It can even discover medical cures and treatments for diseases. 

For all that, the discussion about ethical problems that AI might impact society is getting public concerns recently. For example, an app using AI to ‘undress’ women has been taken offline recently due to a huge wave of criticism as well as numerous users.   (An AI app that “undressed” women shows how deepfakes harm the most vulnerable, MIT Technology Review. ) 

So, will it be exceedingly cool or extremely horrified? 

Technology is neutral. It’s our responsibility to make the world better with safe and trusted AI development for good, not for a malicious purpose. 

Uncle Ben, Spiderman Movie, Source: tenor

Responsible AI: Harness the power of AI in an ethical manner

To that end, tech giant, Google starts to address the issue of ethics in AI development. At Google AI program, they not only bring the benefits of AI to the society but also build responsible AI for everyone. They are creating rules and guidelines for developers in innovative applications design. The leading data consultancy firm PwC is also providing Responsible AI solutions to help businesses harness the power of AI in an ethical manner. 

iKala Human-Centered AI: Leverage AI to help solve business challenges

Look back to iKala, we put great emphasis that we use Human-Centered AI (HAI). Our inventions are aligned with human needs. We use the possibilities of AI trying to solve real-world problems. Our new service  Picaas, an outstanding AI image optimization tool that fixes the image violation issues that e-commerce businesses often face when using Google Shopping Ads. It helps the business reduce the cost and effort of manual editing images to meet the requirements of Google Shopping Ads. For the free online trial version, we strictly adhere to image copyrights. It prohibits users from uploading copyright-protected stock photos from Shutterstock, Getty Images, iStock, and PIXTA.

Picaas declines copyright-protected stock photos from Shutterstock, Getty Images, iStock, and PIXTA.

One of the missions assigned to AI is to help to accomplish time-and-effort consuming tasks so that people can dedicate more to creative endeavors. Picaas helps ad designers complete tedious and miscellaneous tasks in photo editing, even 400X faster. So that they can save most time for creativity. This is one of the positive effects of demonstrations of AI that could have made a contribution to human society.

UDN Shopping is the First in Taiwan to Use Picaas; Images violations for Shopping Ads are reduced by 90%, increasing website traffic by 19%.

 

Picaas image optimization for google shopping ads

ORIGINAL ARTICLE LINK

Picaas has proved to be approximately 400 times faster and up to 95% cheaper than a manually image editing approach

TAIPEI, TaiwanJune 27, 2019 /PRNewswire/ — iKala, a Human-Centered AI marketing technology company, has announced the world’s first smart image optimization solution for Google Shopping Ads “Picaas” (Picture as a service). Powered by AI and the concept of Deep Fake, Picaas enables companies running Google shopping campaigns to do mass product feed image adjustment, eliminating non-compliant elements and enhancing product image in just 2.2 seconds. The solution is now available globally and offers a time-limited FREE tryout campaign.

Fix your Google Shopping Ads Image Violations in only 2.2 seconds
Fix your Google Shopping Ads Image Violations in only 2.2 seconds

Consulting firm Adthena reports retailers across the United States spend 76.4% of their advertising budget on Google Shopping Ads. iKala CEO Sega Cheng says, “Google is aggressively promoting Google Shopping Ads around the globe and providing e-commerce companies with a conversion rate that’s two to three times higher than ordinary digital ads. However, we’ve seen many companies spending extra time tackling with the strict product feed requirements. Picaas is born under the concept to automatically solve those issues and help companies to build a successful Google Shopping campaign faster, cheaper and more effective.”

The Picaas AI automatic image solution combines multiple deep-learning models. The basic principle is to use image segmentation technology to detect portions of the ad that do not meet the requirements. The software then uses image inpainting technology to complete the picture and improve its overall quality, so the rejected product picture can be successfully approved and delivered to potential customers.

Professor Bing-Yu Chen, Associate Director of the National Taiwan University IoX Center, says, “Picaas exemplifies the mission of artificial intelligence, which is to help humans take care of time and effort consuming tasks.” “Picaas was able to achieve a success rate of 70% in the early stages of its development, so its future potential of commercializing the field of AI-based computer graphics is to be anticipated.”

Picaas utilizes Google Cloud Platform (GCP) to effectively process a massive number of product pictures simultaneously. This satisfies the need for e-commerce platforms to deliver product advertisements in bulk with one click of the mouse. The traditional method of manually editing Google Shopping Ads images took an average of fifteen minutes to process one picture. With Picaas, in best-case scenarios, a picture can be automatically edited in 2.2 seconds, which is four hundred times faster than humans. Currently, the minimum price per picture is around 0.1 US dollars, which is 50% to 95% cheaper than the traditional method of using human labor to edit pictures.

Picaas promotional campaign is alive now. FREE automatic optimization of three hundred Google Shopping Ads product images is open for the first twenty participants signed up on the Picaas official website from June 27th to July 11th of 2019. For more information and event details, please visit: https://picaas.io/

Product Inquiry: picaas@ikala.tv