The new fancy advertising tool for E-commerce, Google Shopping ads (GSA), launched in 2017, sounds pretty powerful. Yet, catching up with GSA critical tips is important to help advertisers increase their ROAS.
Here are some tips for advertisers to optimize your shopping ads.
1. Make Sure Your Product Details Are All Filled
It is very important but has always been forgotten that merchants need to provide product info details while setting up Google Shopping campaigns. Lacking information will affect your ads performance. Here are all the details :
- Product name
- Product picture / video
- Product price
- Shop name
- Product link
- Scores or promotion
- Availability (in stock, preorder, or out of stock)
2. Use Negative Search
Another key point of Google Shopping optimizations is to look into your search terms report. The report shows all the search results that users clicked on your product listing ad.
Add negative keywords to make sure that you don’t pay money on similar keywords which are not relevant to your products. Check your CTR, CPC performance to see whether and what to choose not to target.
3. Use Competitor Keywords
Users search for your products will also search for your competitors’. Effectively using competitor keywords helps you increase impressions from predefined search terms. Advertisers must list out not only your product relevant keywords but also competitors’.
4. Organize Shopping Ads Product Listing Inventory
Organizing your product list and inventory is important for managing your ads. Good management helps advertiser using ads smartly.
Add a unique code for each product item which specifies information about your products, such as the types, size, color, and etc.
5. Read the Policy of Google Shopping Ads
Numerous merchants are excited about using new ads format; however, there are many rules need to be aware of. Following Google Shopping Ads policy will help you spend less time checking feeds quality back and forth while your ads are rejected.
Here are must-read policy details for you all: