Google Shopping Ad is the image ad on Google Search which presents the format with product image, product name, price, and merchant name.
More than a text-ad, Shopping Ads put the feature products with photos, price, and store information at the top of the search result pages. Potential customers can see clearly what you are selling before they click the ad. These product based ads enhance the user experience in the research phase along the purchasing journey. When users click on your ad, they get directed to the specific product landing page, which helps increase the conversions.
As a merchant or retailer brand, consider using Google Shopping Ads to increase the qualified leads as well as drive informed buying decisions on your site. To active shopping campaigns, you need to upload product data to Merchant Center and create a campaign in Google Ads.
Learn more About Shopping campaigns and Shopping ads